Baltimore, Maryland – Insightin Health, the industry’s only single platform which provides complete personalized member engagement for each step of the healthcare journey, today announced a $12M Series A funding round, co-led by the Blue Venture Fund – a unique collaboration between Blue Cross Blue Shield (BCBS) companies, the Blue Cross Blue Shield Association, and Sandbox, to which 36 BCBS companies have committed over $890 million across four funds – and Blue Heron Capital, an operationally focused healthcare growth equity fund. Existing investors also investing in this round include Health Catalyst Capital, Revolution’s Rise of the Rest fund, and SaaS Ventures. As a profitable business, Insightin Health will use this new capital to scale the platform, bring on new clients, and cater to existing customers’ unique needs.
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